Tavern Crawl
Categories
Interactive Pub Crawl
Client
Original Production
Project
Tavern Crawl
Services
Creative development, writing, executive production, and art direction
Year
2026
An ordinary night out becomes a fantasy quest. In Tavern Crawl, participants choose a class and step into the role of adventurers, following a story through the bars of Malden Center.The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
An ordinary night out becomes a fantasy quest. In Tavern Crawl, participants choose a class and step into the role of adventurers, following a story through the bars of Malden Center.The project began with a search for clarity in how the brand could communicate across different mediums. We developed a system that merges visual identity, digital presence, and editorial sensibility into one coherent framework. Our approach focused on building consistency without losing flexibility, ensuring that the identity could adapt to print, digital platforms, and spatial applications. The foundation of the work was driven by research into the client’s values and aspirations, allowing the design language to carry not only aesthetic weight but also cultural relevance.
Four themed locations introduce live performers playing Guild members with problems to solve. Groups navigate the encounters together, making choices, forming alliances, and dealing with the consequences as the adventure unfolds.
Four themed locations introduce live performers playing Guild members with problems to solve. Groups navigate the encounters together, making choices, forming alliances, and dealing with the consequences as the adventure unfolds.
Inspired by Dungeons & Dragons, the approximately two-hour experience brings the social improvisation of a tabletop adventure into the city. Created by Incantrix Productions, it gives each group a story to inhabit over the course of an evening.
Inspired by Dungeons & Dragons, the approximately two-hour experience brings the social improvisation of a tabletop adventure into the city. Created by Incantrix Productions, it gives each group a story to inhabit over the course of an evening.
